The Client
HSMB India (Hari Shree Machinery Builders) is a leading Indian company specializing in precision sheet metal fabrication and automation solutions. With over 25 years of industry experience, HSMB serves clients across sectors such as defense, railways, electrical, industrial automation, and more. Their core strength lies in delivering highly customized, end-to-end sheet metal and fabrication solutions.
Industry: Construction & Engineering
Solution Required
The client required a modern, responsive website that:
- Showcases their extensive capabilities in sheet metal manufacturing and automation.
- Positions HSMB as a reliable partner for high-quality, precision engineering.
- Enables easy navigation for clients to understand service offerings.
- Highlights their legacy, infrastructure, sectoral expertise, and career opportunities.
- Serves as a digital portfolio to attract new B2B clients and tenders.
Key Features
- Industry-Based Solution Segmentation (Defense, Railways, Electrical, etc.)
- Process Capability Overview (Laser cutting, Bending, Welding, Powder Coating)
- Infrastructure Section highlighting machinery and plant facilities.
- Certifications and Quality Assurance information.
- Clientele & Experience Section showcasing trust across industries.
- Dynamic Career Page for job seekers.
- Mobile-Responsive UI with smooth scroll and intuitive structure.
Our Roles
- Website Planning & Information Architecture
- UI/UX Design tailored to B2B engineering domain
- Custom WordPress Development
- Content Strategy & Copywriting
- On-page SEO optimization
- QA Testing & Deployment
Technology Stack
- Frontend: HTML5, CSS3, JavaScript, Bootstrap
- Backend: WordPress CMS (Custom Theme)
- Hosting: Apache/PHP Hosting (Linux)
- Integrations: Contact Form (Mail Trigger), Google Maps
- SEO Tools: Yoast SEO Plugin, Google Analytics Setup
Challenges
- Explaining complex manufacturing processes in a simplified way for diverse stakeholders.
- Balancing content density and minimalistic design to maintain a professional and easy-to-navigate site.
- Structuring information to appeal to both government sectors (like railways/defense) and private clients.
- Creating trust and authority through layout and content tone in a largely offline-industry domain.
Solution
- Developed a clean, structured interface that guides users from high-level capabilities to detailed process explanations.
- Created a visual journey using real images of infrastructure and machinery.
- Designed sector-specific pages to improve discoverability and relevance.
- Integrated performance-optimized code and schema to boost visibility on search engines.
- Strategically added CTA sections and a strong contact/career structure to drive conversions.
Results
- Enhanced brand positioning as a premium, tech-driven sheet metal and automation partner.
- Increased web traffic and engagement from industrial clients and potential recruits.
- Improved visibility on Google for key industry-related searches.
- A professional digital footprint now supports business development and government tenders.
- Significantly reduced bounce rate through intuitive structure and device-friendly navigation.
